Unified Greenhouse Juices & Smoothies and BC Fit Foods logo, text version, color.
Ostrich Sans was chosen as the font to unify both brands in the logo design. Ostrich Sans is perfect for Titles and subtle headings and displays elegantly. A long graceful neck and clean lines allows it to attract attention while being easy to read.
There are two layers to this design combining both a light and a dark color in each brand name.
Primary Color Palette
The colorful fruits and vegetables offered by Greenhouse and Blue Chip, along with the overall healthy lifestyle appeal of each distinct brand was all the inspiration we needed to create a custom color palette to unify them both. Citrus influenced, tropical inspired greens play right into the rich nutrients of crispier, darker greens. A lighter play on the original BC blue harmonizes perfectly with the Greenhouse greens and creates a more appealing dual brand.